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About My Store

What is Dekowaii?

Dekowaii is an LGBTQ, Trans-owned small business that sells unique, handmade jewelry. I make jewelry drawing inspiration from many different genres, primarily Decora Kei, Pastel Goth, and Harajuku Japanese styles. I also work with celestial and forest themes, cottagecore, weirdcore, and more.

Everything I make is unique, handmade in small batches, and I never make the same type of jewelry twice. I craft with the concept of Ichi-go ichi-e (一期一会) in mind, a concept of treasuring the unrepeatable nature of a moment. Every single item is made using moments of my life, never to return. I take pictures of the item, create my listings, and then carefully pack and send that item off to be worn and hopefully treasured by the person to who it now belongs.

Shop Policies:

Return Policy | Shipping Policy | Privacy Policy | Contact

Meet Rias, Dekowaii's Owner and Craftswoman:

Since I was a teenager, I liked expressing myself through colorful hair, jewelry, piercings, and eventually tattoos. So much of life is trimmed down, edited, and pruned for societal acceptance and respectability. Harajuku fashion is a rejection of societal norms and conventions, a wholehearted embrace of vivid and vibrant colors and art and a hectic explosion of characters from cartoons and media. As a trans person, this is something I resonate with deeply.

My close friends encouraged me to open this store and to try and share some of these things that I'm passionate about with others. Jewelry has long been a way for people to express themselves in a society that stifles uniqueness. Each piece that I create is a way for someone to express themselves to the world. Pastel goth, black decora, kidcore, cottagecore, or weirdcore are subcategories/adjacent to decora kei. I pull inspiration from all of these genres, it's up to you, like with all artforms, to decide what my individual works mean to you.

I hope you enjoy my wares, all of my products are created with a great deal of care and love. I take pride in my work, and doing this work that I can be proud of, that brings others joy, means the world to me.

I offer a 30 day return policy, if you ever have any kind of issue with your order, contact me and I will make it right.

Rias & Kaely Zulauf